Shedding: Deleted Scenes - The Agency

Those who are truly aligned don’t wait for direction—they move with intention

This is a story about professional promise—and personal disappointment.

It started with trust, connection, and the hope of a real partnership. And for a moment, it felt like the beginning of something strong.

But over time, the support began to feel hollow—more presence than participation, more appearance than action.

And when you realize you’re the only one carrying the vision forward—that’s when the shedding begins.

---

This was my first time hiring a social media agency. Until then, I had either managed it myself or worked with freelancers. But my vision was growing, and I was ready for a team—one that could think strategically, creatively, and with a deep understanding of the brand and our values. I wasn’t looking for content alone—I wanted amplification. I needed people who would elevate the voice of what we were building.